Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Compile lists describing product or service offerings.
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Consult with product development personnel on product specifications such as design, color, or packaging.
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
Initiate market research studies or analyze their findings.
Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
Conduct economic or commercial surveys to identify potential markets for products or services.
Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
Analytical or scientific software — Nedstat Sitestat; Online advertising reporting software; SAS ; The MathWorks MATLAB
Business intelligence and data analysis software — IBM Cognos Impromptu ; MicroStrategy ; Oracle Business Intelligence Enterprise Edition ; Qlik Tech QlikView
Content workflow software — Atlassian JIRA
Customer relationship management CRM software — Blackbaud The Raiser's Edge ; QAD Marketing Automation; Sage SalesLogix; Salesforce software
Data base management system software — Apache Pig ; NoSQL ; Oracle PL/SQL ; Teradata Database
Data base reporting software — Database reporting software
Data base user interface and query software — AEC Software FastTrack; ClearEDGE; Microsoft Access ; MySQL
Data mining software — Google Analytics
Desktop publishing software — Adobe Systems Adobe InDesign ; Microsoft Publisher
Development environment software — Adobe Systems Adobe ActionScript ; Microsoft Visual Basic
Document management software — Adobe Systems Adobe Acrobat ; Adobe Systems Adobe Reader
Electronic mail software — IBM Notes ; Microsoft Outlook
Enterprise application integration software — Extensible markup language XML
Enterprise resource planning ERP software — NetSuite ERP ; Oracle Fusion Applications ; Oracle PeopleSoft ; SAP Business Objects
Enterprise system management software — IBM Power Systems software ; Splunk Enterprise
Graphics or photo imaging software — Adobe Systems Adobe Creative Cloud ; Adobe Systems Adobe Fireworks ; Adobe Systems Adobe Photoshop ; Microsoft Visio
Information retrieval or search software — LexisNexis
Internet browser software — Web browser software
Object or component oriented development software — R ; Swift
Office suite software — Microsoft Office
Presentation software — Microsoft PowerPoint
Project management software — Microsoft Project ; Microsoft SharePoint
Sales and marketing software — Google AdWords ; Marketo Marketing Automation
Spreadsheet software — Microsoft Excel
Transaction security and virus protection software — McAfee ; Symantec
Transaction server software — Armand Morin MultiTrack Generator
Video creation and editing software — Adobe Systems Adobe AfterEffects ; Apple Final Cut Pro ; YouTube
Web page creation and editing software — Adobe Systems Adobe Dreamweaver ; Facebook ; LinkedIn
Web platform development software — Cascading Style Sheets CSS ; Hypertext markup language HTML ; JavaScript ; Oracle JavaServer Pages JSP
Active Learning — Understanding the implications of new information for both current and future problem-solving and decision-making.
Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Reading Comprehension — Understanding written sentences and paragraphs in work related documents.
Social Perceptiveness — Being aware of others' reactions and understanding why they react as they do.
Speaking — Talking to others to convey information effectively.
Judgment and Decision Making — Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Monitoring — Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Persuasion — Persuading others to change their minds or behavior.
Complex Problem Solving — Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Negotiation — Bringing others together and trying to reconcile differences.
Coordination — Adjusting actions in relation to others' actions.
Systems Evaluation — Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
Time Management — Managing one's own time and the time of others.
Management of Personnel Resources — Motivating, developing, and directing people as they work, identifying the best people for the job.
Operations Analysis — Analyzing needs and product requirements to create a design.
Systems Analysis — Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
Writing — Communicating effectively in writing as appropriate for the needs of the audience.
Learning Strategies — Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
Service Orientation — Actively looking for ways to help people.
Instructing — Teaching others how to do something.