• Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
• Seek and provide information to help companies determine their position in the marketplace.
• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
• Monitor industry statistics and follow trends in trade literature.
• Measure and assess customer and employee satisfaction.
• Measure the effectiveness of marketing, advertising, and communications programs and strategies.
• Forecast and track marketing and sales trends, analyzing collected data.
• Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
• Develop and implement procedures for identifying advertising needs.
• Direct trained survey interviewers.

• Analytical or scientific software — Provalis Research Simstat; The MathWorks MATLAB ; TNS Miriad; WinCross
• Business intelligence and data analysis software — IBM Cognos Impromptu ; MicroStrategy ; Qlik Tech QlikView ; Tableau
• Categorization or classification software — Map Maker
• Content workflow software — Adxstudio, for Microsoft
• Customer relationship management CRM software — Blackbaud The Raiser's Edge ; Sage ACT!; Salesforce software ; TechExcel ServiceWise
• Data base management system software — Apache Hadoop ; Apache Hive ; Teradata Database
• Data base user interface and query software — FileMaker Pro ; Microsoft Access ; Structured query language SQL ; WorldAPP KeySurvey Suite
• Data mining software — Google Analytics ; IBM Intelligent Miner; NCR Teradata Warehouse Miner; Oracle Darwin
• Desktop publishing software — Adobe Systems Adobe InDesign ; LogiXML Ad-HOC; Microsoft Publisher ; Sawtooth SSI Web
• Development environment software — Adobe Systems Adobe ActionScript ; Microsoft Visual Basic
• Document management software — Adobe Systems Adobe Acrobat
• Electronic mail software — Microsoft Outlook
• Enterprise resource planning ERP software — Microsoft Dynamics ; NetSuite ERP ; Oracle PeopleSoft ; SAP
• Expert system software — Digivey software (expert system feature)
• Financial analysis software — Delphi Technology ; Financial planning software
• Graphics or photo imaging software — Adobe Systems Adobe Creative Cloud ; Adobe Systems Adobe Photoshop ; Microsoft Visio ; Thomson Dialog
• Information retrieval or search software — Factiva; LexisNexis ; Verispan Patient Parameters; Walmart Retail Link
• Internet browser software — Web browser software
• Map creation software — ESRI ArcGIS software
• Object or component oriented development software — R
• Office suite software — Microsoft Office
• Point of sale POS software — Digivey software (point of sale feature)
• Presentation software — Microsoft PowerPoint
• Project management software — ClassApps SelectSurveyASP; Microsoft Project ; Microsoft SharePoint ; Perseus SurveySolutions
• Sales and marketing software — Google AdWords ; Marketo Marketing Automation
• Spreadsheet software — Microsoft Excel
• Transaction security and virus protection software — Symantec
• Video creation and editing software — Adobe Systems Adobe AfterEffects ; Apple Final Cut Pro ; YouTube
• Web page creation and editing software — Adobe Systems Adobe Dreamweaver ; Adobe Systems Adobe Flash Player; Facebook ; LinkedIn
• Web platform development software — Cascading Style Sheets CSS ; Drupal ; JavaScript ; PHP: Hypertext Preprocessor
• Word processing software — Microsoft Word

Hot Technology — a technology requirement frequently included in employer job postings.

• Reading Comprehension — Understanding written sentences and paragraphs in work related documents.
• Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Complex Problem Solving — Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
• Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Judgment and Decision Making — Considering the relative costs and benefits of potential actions to choose the most appropriate one.
• Speaking — Talking to others to convey information effectively.
• Writing — Communicating effectively in writing as appropriate for the needs of the audience.
• Monitoring — Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
• Active Learning — Understanding the implications of new information for both current and future problem-solving and decision-making.
• Coordination — Adjusting actions in relation to others' actions.
• Operations Analysis — Analyzing needs and product requirements to create a design.
• Social Perceptiveness — Being aware of others' reactions and understanding why they react as they do.
• Systems Analysis — Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
• Mathematics — Using mathematics to solve problems.
• Persuasion — Persuading others to change their minds or behavior.
• Systems Evaluation — Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
• Time Management — Managing one's own time and the time of others.