Online Merchants
Online Merchants
13-1199.06
Median wages
$56,680
Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.
- Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.
- Receive and process payments from customers, using electronic transaction services.
- Create, manage, or automate orders or invoices, using order management or invoicing software.
- Deliver e-mail confirmation of completed transactions and shipment.
- Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.
- Purchase new or used items from online or physical sources for resale via retail or auction Web site.
- Determine and set product prices.
- Calculate purchase subtotals, taxes, and shipping costs for submission to customers.
- Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites.
- Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software.
- Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites.
- Calculate revenue, sales, and expenses, using financial accounting or spreadsheet software.
- Cancel orders based on customer requests or inventory or delivery problems.
- Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.
- Order or purchase merchandise to maintain optimal inventory levels.
- Determine location for product listings to maximize exposure to online traffic.
- Create or maintain database of customer accounts.
- Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising.
- Collaborate with search engine shopping specialists to place marketing content in desired online locations.
- Investigate products or markets to determine areas for opportunity or viability for merchandising specific products, using online or offline sources.
- Maintain inventory of shipping supplies, such as boxes, labels, tape, bubble wrap, loose packing materials, or tape guns.
- Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces.
- Develop or revise business plans for online business, emphasizing factors such as product line, pricing, inventory, or marketing strategy.
- Disclose merchant information and terms and policies of transactions in online or offline materials.
- Design customer interface of online storefront, using web programming or e-commerce software.
- Select and purchase technical web services, such as web hosting services, online merchant accounts, shopping cart software, payment gateway software, or spyware.
- Transfer digital media, such as music, video, or software, to customers via the Internet.
- Devise, select, or purchase domain name and web address.
- Initiate online auctions through auction hosting sites or auction management software.
- Implement security practices to preserve assets, minimize liabilities, or ensure customer privacy, using parallel servers, hardware redundancy, fail-safe technology, information encryption, or firewalls.
- Investigate sources, such as auctions, estate sales, liquidators, wholesalers, or trade shows for new items, used items, or collectibles.
- Participate in online forums or conferences to stay abreast of online retailing trends, techniques, or security threats.
- Integrate online retailing strategy with physical or catalogue retailing operations.
- Create or distribute offline promotional material, such as brochures, pamphlets, business cards, stationary, or signage.
- Accounting software — Financial accounting software; Intuit QuickBooks
; Tax software - Business intelligence and data analysis software — IBM Digital Analytics; Search engine optimization SEO software
- Communications server software — IBM Domino
- Data base management system software — Apache Solr ; MySQL ; Relational database management software
- Data base user interface and query software — Search engine results pages SERP software; Structured query language SQL
- Data mining software — Google Analytics
- Development environment software — Microsoft .NET Framework ; Microsoft Visual Studio
- Electronic mail software — Microsoft Outlook
- Enterprise application integration software — Extensible markup language XML ; IBM InfoSphere DataStage ; IBM WebSphere
- Enterprise resource planning ERP software — NetSuite ERP
- Graphics or photo imaging software — Adobe Systems Adobe Fireworks ; Adobe Systems Adobe Photoshop ; Microsoft Visio
- Instant messaging software — Twitter
- Internet browser software — Web browser software
- Inventory management software — Inventory tracking software
- Mailing and shipping software — Shipment processing software
- Mobile operator specific application software — Mobile application software
- Object or component oriented development software — C# ; jQuery ; Oracle Java
- Office suite software — Microsoft Office
- Operating system software — Linux
- Point of sale POS software — CCBill; e-check software; ProPay; Snorasson Holdings CCNow
- Presentation software — Microsoft PowerPoint
- Project management software — Microsoft Project
- Sales and marketing software — Google AdWords ; Search engine marketing SEM software; Webtrends software
- Spreadsheet software — Microsoft Excel
- Video creation and editing software — YouTube
- Web page creation and editing software — Adobe Systems Adobe Dreamweaver ; Content management systems CMS; Facebook ; WordPress
- Web platform development software — Ap ache Struts ; Hypertext markup language HTML ; JavaScript ; LAMP Stack
- Word processing software — Microsoft Word
- Reading Comprehension — Understanding written sentences and paragraphs in work related documents.
- Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
- Speaking — Talking to others to convey information effectively.
- Persuasion — Persuading others to change their minds or behavior.
- Service Orientation — Actively looking for ways to help people.
- Writing — Communicating effectively in writing as appropriate for the needs of the audience.
- Judgment and Decision Making — Considering the relative costs and benefits of potential actions to choose the most appropriate one.
- Monitoring — Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
- Negotiation — Bringing others together and trying to reconcile differences.
- Social Perceptiveness — Being aware of others' reactions and understanding why they react as they do.
- Complex Problem Solving — Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
- Coordination — Adjusting actions in relation to others' actions.
- Mathematics — Using mathematics to solve problems.
