Advertising and promotion managers
Advertising and Promotions Managers
11-2011.00
Median wages
$60,090
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
- Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Gather and organize information to plan advertising campaigns.
- Confer with clients to provide marketing or technical advice.
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Prepare and negotiate advertising and sales contracts.
- Plan and execute advertising policies and strategies for organizations.
- Assist with annual budget development.
- Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
- Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
- Direct and coordinate product research and development.
- Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
- Represent company at trade association meetings to promote products.
- Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
- Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Train and direct workers engaged in developing and producing advertisements.
- Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms.
- Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
- Coordinate with the media to disseminate advertising.
- Contact organizations to explain services and facilities offered.
- Manage sales team including setting goals, providing incentives, and evaluating employee performance.
- Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.
- Analytical or scientific software — Business analysis software; Relex Weibull
- Business intelligence and data analysis software — Actuate BIRT; Google DoubleClick
- Customer relationship management CRM software — Constant Contact; MarketSharp
- Data base reporting software — AdRelevance
- Data base user interface and query software — Database software; Microsoft Access
; Microsoft Dynamics Marketing; PaloAlto Advertising Plan Pro - Desktop publishing software — Adobe Systems Adobe InDesign ; Adobe Systems Adobe PageMaker; Microsoft Publisher ; Quark
- Development environment software — Adobe Systems Adobe Creative Suite
- Document management software — Adobe Systems Adobe Acrobat ; Data warehousing software
- Electronic mail software — IBM Lotus Notes; Microsoft Outlook
- Enterprise resource planning ERP software — Brainworks
- Graphics or photo imaging software — Adobe Systems Adobe Illustrator ; Adobe Systems Adobe Photoshop
- Internet browser software — Web browser software
- Office suite software — Microsoft Office
- Presentation software — Microsoft PowerPoint
- Project management software — Experience in Software Webplanner
- Sales and marketing software — Google AdWords
- Spreadsheet software — Microsoft Excel
- Video creation and editing software — Adobe Systems Adobe AfterEffects ; Apple Final Cut Pro ; Apple iMovie; Avid Media Composer
- Web page creation and editing software — Adobe Systems Adobe Dreamweaver ; Adobe Systems Adobe Flash Player
- Web platform development software — JavaScript
- Word processing software — Microsoft Word
- Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Social Perceptiveness — Being aware of others' reactions and understanding why they react as they do.
- Speaking — Talking to others to convey information effectively.
- Time Management — Managing one's own time and the time of others.
- Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
- Judgment and Decision Making — Considering the relative costs and benefits of potential actions to choose the most appropriate one.
- Reading Comprehension — Understanding written sentences and paragraphs in work related documents.
- Writing — Communicating effectively in writing as appropriate for the needs of the audience.
- Complex Problem Solving — Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
- Coordination — Adjusting actions in relation to others' actions.
- Negotiation — Bringing others together and trying to reconcile differences.
- Active Learning — Understanding the implications of new information for both current and future problem-solving and decision-making.
- Monitoring — Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
- Persuasion — Persuading others to change their minds or behavior.
- Management of Personnel Resources — Motivating, developing, and directing people as they work, identifying the best people for the job.
- Service Orientation — Actively looking for ways to help people.
- Systems Analysis — Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
- Mathematics — Using mathematics to solve problems.
- Systems Evaluation — Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
