Radio and Television Announcers


  • Academics

Radio and Television Announcers

27-3011.00

Median wages

$23,790

Speak or read from scripted materials, such as news reports or commercial messages, on radio or television. May announce artist or title of performance, identify station, or interview guests.
  • Operate control consoles.
  • Record commercials for later broadcast.
  • Announce musical selections, station breaks, commercials, or public service information, and accept requests from listening audience.
  • Study background information to prepare for programs or interviews.
  • Read news flashes to inform audiences of important events.
  • Identify stations, and introduce or close shows, ad-libbing or using memorized or read scripts.
  • Prepare and deliver news, sports, or weather reports, gathering and rewriting material so that it will convey required information and fit specific time slots.
  • Select program content, in conjunction with producers and assistants, based on factors such as program specialties, audience tastes, or requests from the public.
  • Comment on music and other matters, such as weather or traffic conditions.
  • Develop story lines for broadcasts.
  • Discuss various topics over the telephone with viewers or listeners.
  • Interview show guests about their lives, their work, or topics of current interest.
  • Provide commentary and conduct interviews during sporting events, parades, conventions, or other events.
  • Make promotional appearances at public or private events to represent their employers.
  • Host civic, charitable, or promotional events that are broadcast over television or radio.
  • Attend press conferences to gather information for broadcast.
  • Write and edit video and scripts for broadcasts.
  • Maintain organization of the music library.
  • Locate guests to appear on talk or interview shows.
  • Keep daily program logs to provide information on all elements aired during broadcast, such as musical selections and station promotions.
  • Give network cues permitting selected stations to receive programs.
  • Coordinate games, contests, or other on-air competitions, performing such duties as asking questions and awarding prizes.
  • Moderate panels or discussion shows on topics such as current affairs, art, or education.
  • Describe or demonstrate products that viewers may purchase through specific shows or in stores.
  • Analytical or scientific software — Statistical processing software
  • Data base user interface and query software — Database software; Program logging software
  • Enterprise resource planning ERP software Hot technology — Dalet Digital Media Systems Dalet Media Life
  • Internet browser software — Web browser software
  • Music or sound editing software — Adobe Systems Adobe Audition; Audion Laboratories VoxPro; Avid Technology Pro Tools
  • Spreadsheet software — Microsoft Excel Hot technology
  • Word processing software — Burli Software Burli Newsroom System; Microsoft Word

Hot technology Hot Technology — a technology requirement frequently included in employer job postings.

  • Speaking — Talking to others to convey information effectively.
  • Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Reading Comprehension — Understanding written sentences and paragraphs in work related documents.
  • Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Social Perceptiveness — Being aware of others' reactions and understanding why they react as they do.
  • Time Management — Managing one's own time and the time of others.
  • Active Learning — Understanding the implications of new information for both current and future problem-solving and decision-making.
  • Judgment and Decision Making — Considering the relative costs and benefits of potential actions to choose the most appropriate one.
  • Monitoring — Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
  • Writing — Communicating effectively in writing as appropriate for the needs of the audience.
  • Complex Problem Solving — Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
  • Coordination — Adjusting actions in relation to others' actions.
  • Service Orientation — Actively looking for ways to help people.
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